Strategic Advice First. Confident Property Decisions After.
Selling a property is more than listing a home — it’s about timing, pricing, presentation, and execution. I help property owners navigate the selling process with a clear strategy, strong market insights, and hands-on guidance, whether you’re selling an HDB, private condominium, or landed home.
My approach is structured, transparent, and focused on achieving the best possible outcome for you — not just a quick sale.
1 Strategy Before Selling
Every engagement starts with a clear selling roadmap — pricing, timeline planning, buyer targeting and exit planning, so you know exactly what to expect at every stage.
2 Data-Driven Pricing & Market Insights
I use real transaction data and buyer demand analysis to price correctly, protecting value while attracting serious buyers.
3 Professional Marketing That Attracts the Right Buyers
Targeted digital marketing, strong presentation and buyer qualification — focused on buyers who can afford, appreciate and act.
4 Clear Communication & Full Transparency
Regular updates, honest feedback and straightforward advice, so you’re never left guessing.
5 End-to-End Guidance, Not Just a Transaction
From pre-sale planning to completion, I manage timelines, negotiations and coordination, allowing you to sell with confidence and minimal stress.
Helping Property Owners Make Their Next Move, Wisely
Upgrade, restructure, or exit — with clarity.
Many property owners feel stuck — unsure whether to upgrade, hold, sell, or wait.
I help HDB and private homeowners assess affordability, market timing,
upgrade feasibility, and opportunity cost, using real data and scenario planning.
The goal is simple: help you move forward with a plan that makes financial sense — not emotional decisions.
Request Received
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A clear, strategic selling plan — from first consult to completion
Whether you’re selling an HDB, private condo, or landed home, we focus on the essentials that drive results: smart pricing, strong presentation, targeted reach, and clean execution — so you can sell with confidence.
Build your selling strategy
We map out the right timeline, buyer profile and positioning — so you know what steps are coming, and what success looks like before we even go live.
Price with market data
We anchor your pricing using real transactions, current competition and buyer demand — to protect your upside without “testing the market” for weeks.
Upgrade presentation & first impression
We refine the story buyers see — through visuals, listing copy and viewings flow — to reduce lowball offers and increase serious interest.
Maximise reach to the right buyers
Your listing goes out with the right targeting across key portals and channels — focusing on qualified buyers, not just “more views”.
Negotiate to protect your outcome
We manage buyer expectations, offer strategy and timelines carefully — so you don’t lose leverage, momentum, or price unnecessarily.
Handle paperwork & timeline cleanly
From documentation to milestones, we keep everything tight and transparent — ensuring a smooth completion with fewer surprises.
Prefer a quick consult first? We can review your property position, price range and best timing — no pressure.
I guide buying and selling journeys — with care, clarity and results.
Whether you're finding the perfect family home or selling a property with memories attached, I handle the details so you can focus on the next chapter.
Buying — Turning house hunting into home finding
When I met the Ang family they were overwhelmed by listings and unsure where to start. I began by listening — learning about routines, schools, and weekend plans. Within a week we found a bright condo at Tanjong Rhu that made them say, “This feels like home.” From negotiation to keys, I guided every step to make the experience personal and stress-free.
Selling — Smooth, strategic, successful
Mr. Lim wanted a quick sale and top price. With targeted prep — subtle staging, professional photos and focused marketing — we attracted the right buyers fast. The result: the unit sold in under two weeks, $50K above comparable transactions for that stack. I handled negotiations and timelines so Mr. Lim could move forward with confidence.
Get your questions answered via a quick call or WhatsApp chat. We’ll understand your goals, timing, and whether selling is the right move — no pressure.
We meet at your home to align on strategy, timeline, and marketing plan — then arrange professional photos and listing prep for the best first impression.
Your home is positioned across multiple portals and channels. We handle viewings and buyer qualification professionally to protect your time and privacy.
We negotiate firmly while keeping you informed. The goal: secure a clean offer, strong price, and a timeline that works for your next move.
Once the buyer commits (OTP issued and fee paid), we manage the paperwork and milestones through completion. You only pay upon a successful sale — no upfront cost.
Explore your options first — a short call can save you weeks of uncertainty.
Message Me on WhatsAppWhat the selling journey looks like
A clear, step-by-step view of the selling process — so you know what happens next, how long each stage typically takes, and how to plan ahead with confidence.
HDB Resale Timeline
Based on HDB resale milestones (OTP → submission → acceptance → endorsement → completion).
Marketing & Buyer Search
Launch listing, viewings, buyer qualification.
Weeks 1–4Agreed Price & OTP Granted
Terms aligned and OTP issued to buyer.
Week 4–5Exercise OTP
Buyer exercises OTP within the agreed window.
Within 3 weeksSubmit Resale Application
Both parties submit documents to HDB.
Within 2 weeksHDB Acceptance
Application reviewed and accepted by HDB.
~2–3 weeksEndorse Documents & Payment
Completion documents endorsed by both parties.
~1 weekResale Completion
Funds disbursed and keys handed over.
~8 weeks from acceptancePrivate Property Timeline (Condo / Landed)
Typical flow: OTP granted → exercise within 2 weeks → conveyancing → completion.
OTP Granted (Option Issued)
Price, terms and completion timeline agreed.
Week 1OTP Exercised
Buyer commits; legal conveyancing begins.
Within 2 weeksDuties & Legal Progression
BSD/ABSD (if applicable), loan/CPF, legal checks.
Weeks 2–6Completion & Handover
Final payment at law firm; keys handed over.
~10–12 weeks from exercisePast Track Records
Past Achievements
Client Experiences
When others couldn’t close, results spoke.
Our landed property was old, run-down, and clearly meant for reconstruction.
It had been on the market for many months and was handled by our long-term,
trusted agent, but we couldn’t secure a buyer at our intended price.
When Kenneth stepped in, he repositioned the property very clearly to the
right buyer profile. Within a week, the property was sold at the price we
wanted. The speed and decisiveness of the outcome surprised us.
I had spoken to a few agents before, but most were focused on rushing the sale.
Kenneth took time to explain market conditions and buyer behaviour,
and helped me adjust expectations realistically.
Communication was consistent, and I always knew where things stood.
That transparency made a big difference.
As a first-time buyer, the process felt overwhelming at the start.
Kenneth guided us step by step, especially on affordability and
decision-making, without pressure.
We felt supported throughout, and that gave us confidence in committing
to our purchase.
Kenneth Ng (黄福财)
Client Words
“Kenneth was calm, strategic, and extremely clear throughout the entire process.”
“We never felt pressured. Everything was well planned and professionally handled.”
Why Clients Trust Me
No-pressure consultation, professional marketing, buyer qualification, and transparent updates from listing to completion.
Disclaimer: All information provided on this website is for general reference only and shall not be relied upon as a representation, warranty, or contractual offer. No responsibility or liability is accepted for any loss arising from reliance on the information contained herein.
Prices, availability, specifications, timelines, images, and illustrations are subject to change without prior notice. All images, artist’s impressions, and visual materials are for illustration purposes only and may differ from the actual completed property.
Interested parties should seek independent verification, inspections, and professional advice before making any property-related decision.
This website is not affiliated with any developer unless expressly stated.
Licensed Real Estate Salesperson (Council for Estate Agencies, Singapore) – CEA Licence No. R007778C.